Following on from the successful collaboration with Queen guitarist Brian May in 2020, Seiko is proud to launch a new limited edition timepiece with the acclaimed musician, with just 12,500 pieces available worldwide.
Brian has worn a Seiko diver’s watch for over 40 years, purchased on his first ever trip to Japan in the 1970s – since when his guitar and his watch have travelled the globe together, making great music, keeping great time.
The latest gold accented design, inspired again by his ‘Red Special’ guitar, is inspired by the latest remastered solo albums within his ‘Gold Series.’
This timepiece features Brian’s signature on its clear caseback and comes with a special presentation box inspired by a guitar case, along with a commemorative lucky Sixpence which Brian uses instead of a plectrum. Its nylon strap is designed to emulate the guitar strings expertly played by Brian May.
Proceeds from the sale of the watch will be donated to The Mercury Phoenix Trust founded by Brian May, Roger Taylor and their manager Jim Beach in memory of rock band Queen’s iconic lead singer Freddie Mercury.

Seiko’s Seiko 5 Sports watches are known for over fifty years of reliability, durability, performance and value. ‘’5’’ represents the original five key features of every Seiko 5 still present today: Automatic movement, Day-date display, Water Resistance, Recessed crown and Durable construction.